What is Know Your Customer (KYC)?


NOTE - No action is needed at this time. We will notify our UK clients via email with an expected timeline on registering for KYC.


Know Your Customer (KYC) is a regulatory system that originated from the banking industry. KYC is essentially customer information that is required to identify and verify an individual or business is who they say they are. It commonly consists of company name, registered address, business verification documents, authorized representative, etc. Over the past decade, carriers and regulators around the world have been working hard to create a more trusted and verified messaging and voice ecosystem for businesses to engage with consumers to protect consumers from spam, fraud, and bad actors.

Given the rise in scams and fraud over the last few years, the UK regulator issued updated Know Your Customer (KYC) guidelines that our message provider is implementing in 2024. These new requirements will be put in place to protect consumers from fraud, spam, and bad actors by requiring businesses to submit and verify their businesses before they can begin texting or calling their customers. 


NOTE - Our phone number providers are rolling out the regulatory framework for registering for KYC, and we'll have more information soon on the expected timeline.

May 2024 - UK accounts can add and manage dedicated phone numbers. Once added, the phone numbers are required to build new UK texting campaigns.


What KYC information will be required for businesses in the UK?

Starting later this year (additional information to follow via email), UK GetThru clients will need to submit the following information to ensure that their messaging is KYC-compliant:

Business: Mobile Numbers

Information RequiredRequired DocumentationAcceptable Documentation
Business Name

Proof of Identity

(Documentation is required for businesses not using a UK Companies House Registration Number)


Excerpt from the commercial register
 
Registration Authority
(Name of entity where your business is registered if it is not UK Companies House)


Proof of Identity
(Documentation is required for businesses not using a UK Companies House Registration Number)
Excerpt from the commercial register
Business Registration NumberProof of Identity
(Documentation is required for businesses not using a UK Companies House Registration Number)

Excerpt from the commercial register
Website addressNo documentation required 
Business Address

Must be a valid address. May be anywhere in the world
No documentation required 
Emergency Address (if different from business address) May be a valid address. May be anywhere in the worldNo documentation required 
Authorized Representative's* Name

*The authorized representative should be a senior manager in the company who is responsible for phone numbers.
No documentation required 
Authorized Representative Phone Number

This must be a valid mobile number only where the customer can be reached. This cannot be a number that you've acquired from GetThru.
No documentation required 
Authorized Representative's Work EmailNo documentation required 


Frequently Asked Questions:

I am a business customer, and I don't have the company documents; what do I do?

If your business is registered in the UK house register, then you don't need to upload your documentation, just provide the information which we will verify. If you are not registered in the UK, then you must provide documentation.


What do you mean by emergency address?

Physical address of the actual organization where emergency services can send help in case of an emergency.


My business is not registered in the UK, which long codes am I eligible to use?

Going forward GetThru will only offer UK Mobile numbers, which can be used if you have an EIN or CBN. 


Please reach out to support@getthru.io with any questions or concerns.